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Why You Need to Know Your Target Audience as a Virtual Assistant

check mark and targetThere are many reasons why you need to define your target audience:

  • It’s Easier to Write Ad Copy
  • It’s Easier to Define What You Do
  • It’s Easier to Price Your Work
  • It’s Easier to Create Packages
  • It’s Easier to Solve Problems

But, sometimes it can be difficult for a Virtual Assistant to define their target audience. After all, depending on the services you provide you could technically do them for anyone, right? To define your target audience it’s important to be able to identify the problems you’re solving for a specific market. People don’t care about what you do as much as what’s in it for them. They want to know how your service helps them with a problem they have. You can’t know what problems to solve unless you’ve identified your market.

Identifying your target audience can take some research. You might already have a list of tasks you want to perform due to your skill-set, but you might not know exactly who needs those tasks performed yet. So, you’ll need to do some research into what audience needs what you have to offer. It’s actually easier to identify a target audience first, then define tasks that solve their problems. But, you can do it both ways. Just realize you need to end up with the same thing. You need to end up with a list of services that solve problems for your market.

When you work on identifying your audience you should be able to create an audience personal or customer profile. Write down everything about the one person. Make up a name for them, define their demographics such as age, gender, location, background, marital status, income and so forth. In addition, write down your customer’s values, interests, beliefs and attitudes. The more you can include, the easier it will be for you to find your ideal client.

When you are working on identifying your target audience, you will also need to figure out where they are. Where does your target audience hang out, online, offline, what do they do with their time? Is your target audience particularly tech savvy, or do they prefer to do things with old fashioned technology like the telephone. Understanding these factors can go a long way in helping you deliver the right message to your audience.

When you know who your target audience is, you can always keep abreast of how the audience is changing and evolving. You’ll even be able to go to them to find out what new services you should offer. You can find out this information by asking your audience, as well as by studying metrics from your marketing campaigns.

How did you figure out who your target audience is?



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About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website


  1. […] time we talked about getting to know your target audience. This week I want to talk to you about building a mailing list. A mailing list is an important […]

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