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Why you need a target market

check mark and targetA lot of virtual assistants often ask me the question:

 

Where is the best place to market my services?

 

My answers is always another question:

Who is your target market?

 

If you do not know who you are marketing to, it’s unlikely you will be able to effectively market your business. You need to know who you are targeting in order to know where to go. You need to know who you are targeting so that you know what kind of services they need. You’ll be able to write copy in a your market’s language too. If you can communicate your message to your market faster, you’ll end up with a full client roster faster.

In order to identify your target audience start by creating a profile of your ideal client. Include their sex, age, position, income and marital status. In addition it’s important to know their values and the type of lifestyle they live including what hobbies interest them. By creating a profile or persona of your ideal client, you’ll know exactly where to find the venues in which to market your services.

This will require some research. One way to go about this is to write down a list of skills and services you can provide, then figure out a market that needs these services. Another way is to identify the market first, then determine the services they need based on solutions to the problems they have. Remember, people want to know what’s in it for them. They want to know what problems you’ll solve for them, and you cannot answer that without understanding exactly who you’ll be doing “it” for and what you’ll be doing.

Once you identify your market and the services you’ll provide for them you can then discover where your potential clients hang out. They might hang out in a Yahoo group, in a discussion group on LinkedIn.com, or in a mastermind group of some kind. The potential is endless once you identify your market. A lot of people think that if they choose one market that they’ll miss out on business but nothing can be further from the truth.

Try an experiment by choosing a specific audience and a specific group of services you that can provide for them. Understand why that audience needs your services.

Answer the question: What’s in it for them?

Locate the places your audience hangs out, and then give it 30 days of marketing to that specific audience. Create a plan of action that includes creating a website focused toward your target audience, as well as social media accounts that are focused on that target audience. Define all your services directly toward that audience. Then come back here and let me know how it went.

Feel free to ask me any questions you might have about Virtual Assistance or Marketing.

 

 

 

About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website http://www.barrypublishing.com.

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