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Naming your business

If you plan to be serious about your virtual assistant business, you will want to come up with a suitable name under which you will offer your services. Most people do this for tax purposes, or to maintain their personal privacy. With a business name, you can get an EIN from the government, so that you do not have to give out your social security number when it comes to filling out tax documents. Here are a few tips that will help you with naming your business.

Try not to be too generic. Sarah’s Virtual Assistant Company is a little too…blah, and to does not stand out in the crowd. You want something memorable so that clients can refer you to their business associates. This will also be handy when can remember your name to look you up on Google. Names that deal with your geographical location also a little too bland, especially when you will primarily offer your services on the Internet.

The name of your business should also be short and sweet. You would not want to run a business called My Little Business for Virtual Assistant Services. That is just way too long, and does nothing to give off an air of professionalism. The name should be 3-4 words, and not a full sentence. Also, make sure it is easy to pronounce and spell, or a customer could be turned off from using your services. Either that, or never remember your name!

Make sure you can get a domain name that is similar to your business name. You will want to a website where you can offer your services. The domain name should be the same, or as close as possible, so that others can easily find it. You may have to get creative and stay away from generic names because many domains have already been registered online.

About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website

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