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How to pick your services

Deciding upon services is your hardest step when you decide to become a virtual assistant. It’s best to pick a few set services to offer rather than saying you’ll do anything. Having a specific niche is important. That’s how you decide what services you’ll provide.

Who is Your Target Audience?

Some people think that the service comes first, but the truth is, knowing who you want to work with is the first step to choosing the services that you will offer. Do you want to work for direct marketers, speakers, work-at-home Internet gurus, a mommy blogger, authors? Who is your target audience?

Once you know who your target audience is, it’s time to decide your services. Write down everything that you believe someone in your target market needs to do each day to make their business successful. Go through a “day in the life” in your mind, writing down everything they do even if it’s not something you want to do for them. If you’re not sure, then you need to do some research into your target market.

Go Where Your Target Market Is

It’s easy to find your target market on the Internet. They’ll be hanging out on forums, social media, and likely they’re blogging a bit. Do searches and find them on,,, and more. Then stalk them. Find out what they’re doing. Learn everything you can about your audience so that you know what type of questions they ask, what type of help they seem to need and more. The more you know about them, the better.

What’s more, if you also hang out where they are, and answer questions and be helpful that’s a good way to market your services when the time comes. It’s not a good idea to be pushy in forums, discussion groups, or when commenting on someone’s blog. Be helpful, show your knowledge, and they’ll seek you out. Imagine just showing your expertise and having your customers come knocking on your door (or, really — in your email inbox!).

Conduct a Survey

Once you’ve chosen a few service options based on your research you should go to where your audience is again and conduct a survey. You can use Google Docs, or you can use a more sophisticated method like   However you choose to do it, it’s important to find out how your audience feels about the offerings you’ve chosen. Give them room to add ideas about other services that they might wish for. The answers you get not only will help you custom design the services you want to offer, but it will make your audience aware of your existence.

As you see, many of these activities are also a way to market your services without running advertisements or harassing anyone. You simply do your research and that gives your audience the notion that you’re available and ready to serve them. Who would have thought that research can also be a way to market yourself?

Finalize Your Services

Finally, now that you know who your audience is, what they need, what their problems are, and everything you can learn about them, you can make a list of services that you want to offer with your audience in mind. By focusing on a specific audience you’ll be able to design your marketing copy better on your blog and web pages. You will write directly to your audience about your services and have them in mind for any marketing you do.

Putting the client’s needs first will help you pick your services better than any other method. You’ll be able to figure out services that they need, and the match your skill-set to what is needed, and then you’ll be able to market those services to the right people.


About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website

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