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How To Get More Referrals

One of the very best ways to get more clients is through referrals.  People like to work with those that they know, like and trust and what better way to find out about a great Virtual Assistant than from someone who fits that criteria? But, it’s not likely that people will tell anyone about you unless you give them permission and encouragement to do so.

Ask for Referrals

The very first time you work with a client and they are satisfied with your work, at that moment ask for two things: 1) A testimonial and 2) A referral. Tell them that you really like working with them and they say birds of a feather flock together so if they know anyone who needs the sort of work you do done for them, to give your name away freely.

Give Incentives for Referrals

It also doesn’t hurt to give an incentive for a referral. I give away to all my writing clients, the ability to earn free articles for a paying referral. The person they refer has to tell me that so and so referred them, and then once they pay I contact my client and ask them for the title of the article they want, then I deliver it usually,  the following day. I don’t always tell them in advance that I’m going to do that, so it’s a nice surprise. But, it’s a good idea to let your clients know that they earn free work with referrals.

Put Asking for Referrals in Your Marketing Calendar

Make it a regular part of your marketing to send an email to your current clients reminding them that they can earn free work with paying referrals, and that you love it when people tell others about you. They are very busy and likely will not think of it on their own, so it doesn’t hurt to encourage them to tell their colleagues about you. You can even help them out with the words to use.

Tell Your Clients Thank You for All Referrals Paid or Not

When someone calls you or contacts you due to a referral, whether they actually end up buying from you or not, it’s important that you tell your client who is responsible for the referral thank you. I know one Virtual Assistant who sends a $25 off coupon for every last referral that she gets whether they end up buying from her or not. This is a very nice thought, especially because she also sends thank you cards in the mail. It’s hard to forget that added special touch.

However you decide to proceed, referrals can become your main source of clients if you ask for them, reward for them, and remember to say thank you for them. How do you get referrals?

About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website


  1. Good points! I especially love the tip about creating reminders in your marketing calendar. I’m going to add that to MY calendar right now. Thanks!
    Cindy recently posted..How to Win ReferralsMy Profile

  2. This is the part of business I hate. Asking people to do things for me, lol. This and money. When I get up the courage to say hey can you do this for me I’m usually blown away by the response (in a good way). It’s a hard thing to ask for sure because you don’t want to put any sort of strain on the relationship. I’m sure I’m just being silly. The highest form of praise is a referral after all. So probably something most anyone would be happy to do. I know I love tooting other people’s horn ;).
    Monica recently posted..Fitness Friday: Week 46My Profile

    • I’m positive that asking doesn’t put any strain on a working relationship because it’s really expected. What’s hard is when you ask for a recommendation and they say sure but they want you to write it for them. 🙂 That’s a little awkward but in my experience this is also normal. Try it and see what happens. 🙂
      Stephanie Watson recently posted..Writing Content for Boring TopicsMy Profile

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