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How to Delight Your Clients and Make them Fall in Love with You

make them love you

One of the most important aspects of doing business online is to develop lasting relationships with your target audience. Not only that the relationship should be mutually beneficial so that in the end you have both reaped the rewards of the relationship. That’s how people fall in love. They love how the other person makes them feel and it draws them to the person in a deeper way. You can have that with your business relationships too if you know what to do. You can delight your clients and make them fall in love with you over and over again if you know how.

Know Your Audience

You need to start with learning about your audience so that you learn them inside and out. Think about it like you would a marriage. Before you met your partner didn’t you have an idea about who you wanted to meet and what type of person you wanted to share your life? You need to know exactly what type of person you want to work with, and why. It’s imperative, not just for success, but for joy.

Know Where They Hang Out

This goes for online and offline socialization. If your audience is on Instagram you need to be there. If they’re on Facebook you better be there too. If your audience goes to local meet ups and live events to see each other in real life then you need to do it too.  You need to be so much in their lives that they would be lost without you. Be the one person they can count on to provide solutions whether online or offline.

Deliver What They Want

It’s so much easier to sell someone on what they already want than to convince them that you have what they want. If you know your audience and observe them in their natural habitat you already know what they want. Give them that. Show up with that. Be the go-to person providing them with everything they want and then some.  Don’t be afraid to give a lot away because if you give away high value, they know that the value of what you’re selling is even more amazing.

Over Deliver Always

Whatever you’re providing to them, you need to seek to make it even better than you think you can. Provide content in all forms, social media, videos, webinars, podcasts, and of course PDFs and blog posts. Throw in some templates and checklists. Find ways to boost the value of anything you offer and make it more than it was before. You want them to be so wowed by your deliverables that your name becomes synonymous with your niche and their needs.  So, not only area you giving them what they want, but how they want it, and more.

Give Them Options

Everyone loves options. But, options can be tricky. It’s kind of like the advice that Michael Pollen gives people about diet. “Eat food, not too much, mostly plants.” Give them options to go further with you, buy more value, but keep it to just a couple of options. For example, pay monthly, or yearly. Give a discount for yearly. It’s easy but when you give people a great offer, and have given them valuable free information, they will move forward and because you always over deliver what they want, they’re going to grow to depend on you and fall madly in love with you.

Be Yourself

It can esteem near impossible to be yourself in this world. But, in all honesty it’s the best thing you can do. After all, the real you will come out after all, right? Over time in any relationship the newness wears off and the real you will come out. So start out with being real so they can love the real you. You want only your ideal audience to respond, and the best way to do that is just be the real you that you are, flaws, faults and all.  You don’t have to be a picture perfect model to be successful in business. It’s okay to be quirky or different. It’s also okay to be a princess if that’s what you are. But don’t try to live up to some false ideal that doesn’t fit. Be real. Be you.

Business relationships based on mutual trust and love can be very profitable over the long term. You can have that in your business if you seek to make it true. Give them what they want, be transparent, under promise and over deliver and you’ll have a recipe for success that you can replicate for any type of business.

 

About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website http://www.barrypublishing.com.

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