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How and Why to Issue a Press Release for Your New VA Business

When you are establishing a virtual assistant business, you are going to have to market yourself if you want to attract the best clients. One excellent way to accomplish this goal is by issuing a press release for your new VA business. This is a great way to draw attention to your fledgling business as well as demonstrate your skills and professionalism.

Issuing a press release for your new VA business puts all of your information out there for the world to see. Press releases have a way of getting distributed to places you would have never thought to look for business.

A press release should open with the words “For immediate release”. This should be followed by your complete contact information including name, email address, phone number, and website address. If the press release is being sent via email, this information can go at the bottom and be sure to make the link to your website clickable.

Choose a title that will grab the attention of your readers. A bit of keyword research is a good idea when composing your title. Next you should write the city and state where you are located. This is important if you want local feeds to pick up your press release.

The opening paragraph will determine if your audience will continue to read the rest of the release so be sure it is well-written and engaging. You may want to hire a writer with press release experience to help you with this process. Try to avoid simply listing information about yourself. Make it interesting and try to find a good angle.

The closing paragraph should include a call to action such as urging readers to visit your website or to hire you outright. Before you send your press release out, be sure to proofread it several times. It’s a good idea to ask a friend to check it over as well. Once you are confident you have a well-written piece without any errors, you should submit your press release to various newswires.

About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website

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