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Finding your niche — Why it’s important to choose a Niche as a Virtual Assistant

So many Virtual Assistants balk at the idea of choosing a specialized niche. They think that if the choose something they’ll get less work. But, nothing could be further from the truth. If you specialize in something you’ll be so much more likely to fill your client roster faster. Why? Because, you’ll become and expert in that area. You will have more time to study it, get really good at it, and keep up to date on the changes in that area.

Over the years I have tried various niches as my skills grew or I got bored with something until I finally realize that my niche was content. Now I do everything to do with content from writing it (or hiring someone to write it) to editing it, formatting it, planning it, to posting it. I study how content affects search engine results. I study keywords and try to creatively incorporate them into the content that I write or edit. I enjoy pretty much every aspect of this niche, and I am very busy.

Right now, I am adding Kindle Publishing to my niche because that has to do with content too. It’s important to stay on top of the trends in your niche. If you’re spreading yourself too thin, it will be difficult to know what the trends are, and soon you will not be an expert in anything. Technology moves so fast, that if you don’t stay on top of something, before you know it, all your ideas are old hat and out of date. Since you can’t be an expert in everything, choose something to focus on in order to become an expert.

Also choosing a niche enables you to more easily market your services to your target audience. It makes it much easier to perfect your 30 second elevator speech if you have a niche. Imagine answering with confidence: “I develop, plan, perfect, and promote web content for online and offline businesses.”  Sounds a lot better than, “I am a Virtual Assistant.” Because we all know by now what the next question is: “What is that?” or lately, “Have you heard of Siri?” Yes, you’re still a VA, but having a defined job description for your business can only help you.

If you’ve not chosen a specific niche yet, why not? If you have, what is it and how did you choose. Share below!

About Stephanie Watson

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website


  1. Hi Stephanie, You’re singing to the choir. I started out as a VA to Coaches, then become a “techie” VA handling shopping carts & ezines. Then I incorporated WordPress. Like you said, the technology keeps changing. Kindle Publishing sounds fascinating. How did you get into that? — Kristy
    Kristy Schnabel recently posted..Article Marketing: 10 Steps to Getting StartedMy Profile

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