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10 Ways To Keep Your New Client Happy

You got the VA client; now what? How do you keep that client happy and coming back for more projects? Other than doing a good job (obviously), there are many things you can do to show them that you were the right gal (or guy) for the job.

  1. Turn work in on time. Heck, turn it in early. Everyone likes to turn on their computer in the morning and see an email that a project is completed. It’s a great way to start the day.
  2. Don’t make excuses. We touched on this a little bit here but it really is lame to come up with excuses when you are a grown up. The dog ate my homework line didn’t work in grade school and it certainly doesn’t work when you run a VA business.
  3. Over deliver. The current business catch phrase is, “meet and exceed your client’s expectations”. As cheesy as that phrase is, it’s true. Seriously. Blow them out of the water with how amazing you are.
  4. If you are personally familiar with their topic or field, don’t be afraid to speak up and make a suggestion. I once had a client marketing snow globes but he kept calling them water globes. Maybe it’s just me but I’ve never called them that so I politely let him know, just for keyword purposes.
  5. Spell check.  Enough said.
  6. Be professional. A smiley here and there is fine but if you end every sentence with a smiley in emails to your client, you need to stop. The same goes for a cutsie siggy. Your letterhead and email signature lines should be professional and businesslike.
  7. Be respectful of their privacy. Just as with any boss or client, don’t talk about their work, their SEO methods, their internal systems or their techniques. Your client trusts you to keep this information private and, while they may not overhear you talking about them in person, you never know who is lurking on a forum.
  8. Speak up. If you don’t understand something, ask. Don’t be embarrassed. In fact, it may not even be you. Many times, with modern tech like email and Skype, things are “lost in translation”. Feel free to ask for clarification because, in the long run, you will save both yourself and the client time. And, time is money.
  9. Just like your parents taught you, honesty is the policy. If you screwed up, just admit it. As a 20 year business owner, I cannot even begin to tell you how many times I have been blatantly lied to by staff members. In fact, I knew they were lying but just couldn’t prove it. They never lasted long after that.
  10. If your client prefers a specific communication, use it. Really, it’s just a small courtesy. If they are Skype fiends and you don’t have it, get it. If they prefer Yahoo! Messenger, get on board. After all, they are paying you.

Now, get out there and wow that client with your VA know-how. Make them realize how lucky they were to have hired you!

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